Give It Away

It’s time. It’s time to give your best advice away for free.

Actually, the time to start doing that was the day after you started your business. The second best time to do it is now.

If you sell coffee, tell me everything you know about it. It will help me choose better when I show up in your store… and I will show up in your store.

If you sell cars, tell me your honest opinion about which one you love and which one you hate. It won’t make me much less likely to buy the one you hate, but it will make me WAY more likely to buy from you when I need a new care.

If you sell consulting services, tell me everything you can to help my business for free. I’m going to need to hire someone that knows what they’re doing to get me through that really difficult bump in the road. I’ll hire you if you’ve already shown me that your understand how to do this stuff.

It’s time to give all your best ideas away because we all want to buy from people we can trust and the best way for me to trust you is for you to tell me what you know. So, what DO you know?